职位描述
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Responsibility:
* Generate Shopper and customer -based insight and sell in materials , activities / event and promotion mechanism to drive trial and repeat.
线下:
-不断开拓新渠道(体育运动场景、餐饮、高端场所等)及新消费者;
-基于深刻的消费者洞察及市场分析,整合相应内外部资源,推动营销活动及设计有效促销推广机制,以不断促进消费者尝新及复购;
* Digital:
-Work with Digital Sales on daily digital platform operation, including content, activities, KOL coop.